6.06.2008

The Death of The SUV

dearly beloved. we gather here today to mourn the demise of the sport utility vehicle, or "SUV" as its friends liked to call it.


the gas-guzzler lived a full life, driving in the fast lane from the 1990s to the mid-2000s. alas, it fell ill a few years ago and never recovered. and really, we can't say the death came as a surprise. for years, folks complained about the environmental impact of low-mileage vehicles. over time, those voices grew louder, but still the SUV fought on, proudly taking up two parking spaces and scaring hybrids from its lane.


but then, gas prices soared and the SUV's vital signs plummeted. as much as people love large cars, the costs to keep fuel in the tank proved too much to take. as the New York Times reported, it now costs $100k to own and keep a similarly inefficient full size pickup running for five years. and so people pulled the plug on their trucks and SUVs, taking the beleaguered vehicles off life support and into the museum of dead car fads.


U.S. News and World Report has written a thoughtful and compelling obit on the yuppie chariot. read it and remember the SUV's positive qualities as well as its faults. it's what it would have wanted.


this week, automobile sales reports show that for the first time in over 15 years, the #1 selling vehicle in america is not the ford f-150 truck. in fact, it's not even the #2 or #3, but the #5 selling vehicle in america, behind 4 fuel-efficient sedans. looks like i sold the SUV just in time!

1 comment:

Anonymous said...

My grieving period was short. The death of the SUV was long overdue.